Advisor to BME PR Pros and works with it to make the PR industry more inclusive
Adrian Ma is the founder of consumer agency Fanclub PR and co-founder of corporate & B2B consultancy Humankind Comms. He’s an active industry campaigner and works closely with Creatives for Climate and Clean Creatives to get agencies to use their work for positive impact on the planet. He’s also an advisor to BME PR Pros and works with it to make the PR industry more inclusive.
Q&A
What is your favourite campaign of the last year?
This one from Greenpeace. It taps into culture and cheekily calls out the absurdity of the concept of being anti-Greenpeace.
Who is your communicator of the year?
Taylor Swift – for backing Kamala when she knew it would divide fans, and the way she handled the cancelling of gigs due to bomb threats with this comment, “we were grieving concerts and not lives.”