Vikram Shah

Consulting Director


Anisha has spent 15 years in strategic communications and reputation management

Anisha Vikram Shah is a Consulting Director at Blurred, a purpose- and values-led strategic and creative advisory firm that is built on the principles of ESGP – Environment, Social, Governance and Purpose – and recognises the increasingly blurring lines between disciplines, audiences and industries.

Anisha has spent 15 years in strategic communications and reputation management, advising companies in the US and UK across a range of communications specialties to help them navigate complex and changing environments, cater to shifting stakeholder needs and articulate their purpose. Prior to Blurred, Anisha worked in the Corporate Reputation team at Ketchum London, and before that, across the Corporate and Employee Engagement & Change Management teams at Weber Shandwick in New York.

Anisha is married and lives in South London. With an Indian and Nepali heritage, she can often be spent cooking up regional dishes. Anisha is also an avid reader and traveller.

Favourite campaign of 2021 and why?

Uber’s ‘Your Uber Awaits’ Campaign. In 2020, at the height of the pandemic, Uber launched a campaign urging people to stay home and avoid travelling to keep safe. In the summer of 2021, as COVID restrictions eased and people started to leave home and socialise, it began its “Your Uber Awaits” campaign with messages to restore people’s confidence in embracing their social lives again, in a Covid-safe manner, and to encourage everyone to get out and about.
Their advertising posters were everywhere, with messages like “Staying home out. Your Uber awaits” and “Virtual pre-drinks. Your Uber Awaits.” And “Tracksuit up. Your Uber awaits.” For the first time in a year, these ads were reassuring reminders that the world we’d missed during the pandemic was still there, and people could start to see each other again and embrace lives that had been put on hold.

Who is your communicator of the year?

Simone Biles, Naomi Osaka and Emma Raducanu – they shone a global spotlight on mental health in the sporting world by speaking out about the often hidden and disregarded struggles and pressures athletes face.

Person of the year?

There isn’t any one person who stands out to me.

Favourite comfort food?

Indian – home-cooked rice and dal

Film you have watched more times than any other?

Top Gun

Song you can’t resist dancing to?

Belle and Sebastian, Sleep the Clock Around

Event you are most looking forward to in the next 12 months?

FIFA Football World Cup 2022. I’m a massive football fan!