CEO & Editor-in-Chief

Provoke Media

Arun has played a pivotal role expanding PRovoke’s coverage into Asia-Pacific

Arun Sudhaman is CEO and editor-in-chief at PRovoke Media. In this role Arun oversees PRovoke Media’s global content offering, including its analysis and insight into reputation, public relations and communications trends and issues. Since joining PRovoke Media in 2010, Arun has comprehensively redefined the title’s content platform, which includes its digital presence and new products such as the Influence 100 compendium of key global influencers, the Global PR Agency Rankings, the Global Creative Index, and the PRovoke Media podcast. He also led the rebrand of the Holmes Report to PRovoke Media in 2020.

Arun has also played a pivotal role expanding PRovoke Media’s coverage into Asia-Pacific and other emerging markets, and has helped steer the company’s international events programme, particularly the Global Public Relations Summit. He brings to the position more than a decade’s experience as a journalist and digital content specialist, most of which has been spent analysing the media, marketing and communications industries.

Favourite campaign of 2021 and why?

The anti-racism social media boycott by footballers etc…

Who is your communicator of the year?

Jacinda Ardern

Person of the year?

Not a single person, but the people of Hong Kong for surviving.

Favourite comfort food?

Assam Laksa

Film you have watched more times than any other?

In the Mood for Love

Song you can’t resist dancing to?

Mo Money Mo Problems

Event you are most looking forward to in the next 12 months?

Hong Kong ending its draconian quarantine requirements. But then I’m an incurable optimist.