25 years of experience across diverse sectors
How can communication transform the future for the better? This is the question that motivates Daljit’s career and the mission behind Diffusion, the international agency he co-founded in 2008 to help tech-led innovators challenge the status quo.
He advises founders, CEOs and investors on how to use communication as catalyst for change – whether shifting perceptions, raising awareness, or to attract the capital, customers and talent needed to scale and make their vision a reality.
With 25 years of experience across diverse sectors, Daljit focusses on accelerating innovation in climate and clean technology. He believes technology is crucial to drive behavioral change and essential in preventing and mitigating the climate crisis. From driving the energy transition, safeguarding ecosystems and enabling global food security, to name just a few.
Clients seek out Daljit for his ability to articulate their mission in a way that resonates and inspires, his skill in creatively connecting consumer, B2B and corporate communications, and for his direct counsel.
At Diffusion, he’s currently focused on campaigns advancing the roll-out of EV charging infrastructure, scaling sustainable aviation and improving access to clean water in the Global South.
Q&A
What is your favourite campaign of the last year?
I thought the Liberal Democrats campaigning on stopping sewage discharges into UK rivers, alongside the likes of River Action UK and others, was very effective in making this a General Election issue.
Who is your communicator of the year?
Democratic Vice-Presidential candidate Tim Walz, on speaking human in a sea of weirdness.