Daljit

Bhurji

CEO & Co-Founder

Diffusion

Finding and nurturing PR talent at all levels is one of the most rewarding aspects of his role.

Daljit is CEO and Co-Founder of international PR agency Diffusion, leading the company’s work across the UK and USA. He brings over 20 years of public relations experience and began his career launching start-ups during the dotcom era, he now guides innovative challenger brands through an equally transformative period for business and communication.

Finding and nurturing PR talent at all levels is one of the most rewarding aspects of his role. Daljit was a founder mentor for the PRWeek UK/BME PR Pros mentoring scheme, launched in 2018 and sits as a non-executive director for Blueprinted, the industry-wide initiative to promote racial diversity, inclusion, and equity in the PR profession.

Favourite campaign of 2021 and why?

Insulate Britain, for its superb ability to build empathy, understanding and support for its cause with the public and legislators.

Who is your communicator of the year?

Naomi Osaka – sometimes silence speaks volumes.

Person of the year?

Former Yorkshire Cricketer Azeem Rafiq

Favourite comfort food?

Pasta

Film you have watched more times than any other?

The Lord of the Rings Trilogy

Song you can’t resist dancing to?

Shake it Off – Taylor Swift

Event you are most looking forward to in the next 12 months?

Visiting Diffusion in New York and Los Angeles finally, in the New Year.