Deepak

Kumar

Press Officer

Transport for London

Deepak spent two and a half years at Edelman UK, advising some of the agency’s biggest international & domestic clients

Deepak Kumar is a Press Officer at Transport for London where he is primarily responsible for handling communications related to the Elizabeth Line. Prior to TfL, Deepak spent two and a half years at Edelman UK advising some of the agency’s biggest international and domestic clients on corporate reputation, digital strategy, and trust. Deepak kickstarted his career in the industry through the Taylor Bennett Foundation’s PR and Communications Traineeship programme in association with Brunswick Group.

Deepak studied Geography at King’s College London and Modern South Asian Studies at the University of Oxford. Deepak has also spent time studying abroad at universities in Singapore, Japan, China, and Korea.

In his spare time, Deepak is most likely watching a documentary or film, reading a novel, or planning his next hike. When not doing so, he is probably reeling from the state of British political discourse and the efforts of the Indian national cricket team.

Favourite campaign of 2021 and why?

Aldi’s #FreeCuthbert campaign was a PR triumph. It used humour and memes to make light of legal action and put complex issues into accessible terms that resonated with a truly broad audience.

Who is your communicator of the year?

Gareth Southgate.

Person of the year?

Lofi Girl.

Favourite comfort food?

Butter Chicken.

Film you have watched more times than any other?

Before Sunset by Richard Linklater.

Song you can’t resist dancing to?

Boogie Wonderland by Earth, Wind & Fire.

Event you are most looking forward to in the next 12 months?

The opening of the Elizabeth Line.