Extensive background working at industry-leading platforms such as Twitter, Meta, Instagram, & News UK
Esther is a seasoned Senior Influencer Marketing Manager with nearly a decade of experience driving impactful campaigns in the digital space. She has an extensive background working at industry-leading platforms such as Twitter (now X), Meta, Instagram, and News UK.
In addition to her in-house expertise, Esther has excelled in agency work, leading high-profile influencer campaigns for global clients such as Booking.com and the International Olympic Committee (IOC).
On top of that, she’s fairly certain she has the world record of most hours spent watching TikToks.
Q&A
What is your favourite campaign of the last year?
Biased perhaps, but my favourite International Olympic Committee’s (IOC) “1 in 100 Million” campaign. I led the influencer campaign and am very proud of our amplified message.
Who is your communicator of the year?
Stxph on TikTok! If he ever decides to teach anthropology, I’ll be signing up for a class.