Over 29 years’ experience in media relations both agency side and in-house
Karen has over 29 years’ experience in media relations both agency side and in-house as the former Head of PR and Sponsorship at Virgin Holidays. She has worked with a variety of travel and lifestyle brands both in the UK and French markets from tourist boards and hotel groups to tour operators and beauty brands including: Greater Miami CVB, Cyprus Tourism Organisation, Intercontinental Hotels, Olympic Holidays, and hairstylist Errol Douglas MBE. She opened TippettPR & Social Limited in 2010 offering a “blended to order” service for clients to create their own mix of personalised senior level service from: strategic direction, communications basics, targeted sector specific media relations, social and digital content management, crisis management, and campaign creative. Current clients include: Elite Island Resorts Caribbean, Imagine Cruising, Ultrasun and SkinSense. She is a four-time CIPR “Outstanding Independent Practitioner” winner and has been listed in the PR Week UK Annual PowerBook from 2013-2021.
Favourite campaign of 2021 and why?
The Halo Collective Halo Code Campaign. High profile school sign ups, clear use of stats, lived experience testimonies, and targeted authentic social media amplification.
Who is your communicator of the year?
Person of the year?
Favourite comfort food?
Mac and Cheese
Film you have watched more
times than any other?
The Harder They Come
Song you can’t resist dancing to?
Ain’t Too Proud To Beg – The Temptations
Event you are most looking forward to in the next 12 months?
Reuniting with friends in New York