In 2023 they were named in the Significant Insights Global 30 Under 30 list
Krish is a Senior Analytics and Measurement Consultant at Simply Thought. Here, they lead multiple measurement programs and support on new business development and marketing for the agency.
Prior to Simply Thought, Krish has experience from the PR agency world, where they were a leading force in establishing the agency’s digital and social media practice. They also worked in-house as Social Media and Community Manager for a fintech start-up, overseeing multiple record-breaking crowdfunding campaigns and managing more than 15,000 investors on a private community forum.
At Simply Thought, they’ve worked with leading agencies, start-ups and global brands across technology, automobile, finance and FMGC. In 2023 they were named in the Significant Insights Global 30 Under 30 list, recognising their impact for clients and the Simply Thought agency.
Q&A
What is your favourite campaign of the last year?
I’ve enjoyed seeing #HiltonForTheStay campaign work this year, with a focus on the 10-minute TikTok. It focuses on individuality of the creators and creatives that have been gathered as opposed to shunting a script on all of them for forced cohesivity. So we get creators like Samyra highlighting the suite through a song, Chris using humour, GBT acting as if in a sketch critiquing the idea of TikTok ads and more. The cameos from Paris Hilton with certain Tiktok creators also add that extra level of nostalgia.
Who is your communicator of the year?
It has to be Bisan Owda communicating from the ground from Palestine every day, at 27 years old her courage knows no bounds.