Krish

Jeyakumar

Data & Analytics Consultant/Marketing Manager

Freelancer

Krish also has a strong passion for true intersectionality being built into the fabric of the PR sphere

Krish is a freelance Marketing Manager/Data & Analytics Consultant with over six years’ experience across the B2B, B2C, Lifestyle and Tech. They are also the co-founder of Ruckus Collective, an interdisciplinary arts collective.

They have worked agency side at PR agencies and in-house as a social amplification and community building lead. Krish is also a member of the Blueprinted advisory board, a former BME PR Pro mentee and was featured on the ‘The Uprising: Young, Gifted and In Comms’ panel as part of the Pros Winter Series 2020.

As well as their interest in PR, Krish also has a strong passion for true intersectionality being built into the fabric of the PR sphere, inclusive of race, sexuality, gender, socio-economic background, disability and more. They believe that diversity initiatives aren’t worthwhile if they are limited by column thinking, they need to be as encompassing as the people they’re hoping to help.

Favourite campaign of 2021 and why?

This isn’t conventional, but Taylor Swift’s re-release of Red (Taylor’s Version) along with the 10-minute version of All Too Well with the short movie. She has managed to recapture her core audience, as well as make new fans and catapult an album she’s already released to the top of the chart after a decade of waiting.

Who is your communicator of the year?

Taylor Swift

Person of the year?

Britney Spears

Favourite comfort food?

Homemade loaded fries, I top it with lots of spicy fried onions, curried chicken and Mexican cheddar, oh, and ALWAYS pickles.

Film you have watched more times than any other?

Mamma Mia/The Muppets Christmas Carol

Song you can’t resist dancing to?

Baby One More Time, Britney Spears

Event you are most looking forward to in the next 12 months?

I’m moving house in 2022 and I’m excited about that!