Hoareau Foged

Founder, Analytics & Strategy Director

Simply Thought

A track record of delivering award-winning PR and social media campaigns

Kristian is the Founder of Simply Thought – a specialist analytics, insights and strategy consultancy for the PR and communications industry.

Following a track record of delivering award-winning PR and social media campaigns, he now leads the Simply Thought team across communications analytics, strategy and measurement programs – supporting agency partners, and brands across Tech, FMCG, Management Consulting and Finance. Before launching Simply Thought, Kristian was a Principal Consultant at Archetype, where he helped found the agency’s Global Insights & Analytics practice.

He was named in PR Week’s 30 Under 30 list in 2018 and serves as an Advisory Board Member for The Blueprint initiative for increasing diversity in the PR and communications industry.

Favourite campaign of 2021 and why?

Google’s “Get Back to What You Love”
I mean, wow! A one-minute video that brilliantly hit every mark: it perfectly captured the emotions and sentiment of the moment; managed to showcase all it’s core products and highlighted the role of those products in our lives; and even managed to promote vaccinations.

Who is your communicator of the year?

Zoe Scaman: a brilliant strategist who’s been equal parts intelligent and fearless in sharing everything from insight on the creator economy and marketing implications of Web 3.0, to taking on misogyny and discrimination in (ad) agency land.

Person of the year?

Frances Haugen – for finally moving the needle on public understanding and (rightful) outrage at all the ways Facebook causes global harm at every level.

Favourite comfort food?

A nice chicken curry, ideally my mom’s – I eat it for breakfast as well the next day.

Film you have watched more times than any other?

Probably a three-way tie between Casablanca, Lincoln, and The Big Short.

Song you can’t resist dancing to?

“Love Is Wicked” by Brick and Lace

Event you are most looking forward to in the next 12 months?

It’s not a specific event, I’m honestly just really looking forward to my next trip back to the UK and London – still haven’t managed a trip since before the pandemic, and just miss it and so many people, so looking forward to seeing everyone on that side in-person again!