Winner of the 2022 Manchester Metropolitan Award for Service Excellence and the 2023 Student Experience Initiative Award
Mammy is Ghanian-British comms professional with 20 years of agency and in-house experience including retail, fashion, beauty, food, interiors and FMCG brands. She is currently bringing her sparkle to the world of Higher Education at Manchester Metropolitan University.
She is responsible for the strategic development, planning, delivery of the University’s student communications content, with a focus on using storytelling to drive home the University’s key themes and strategic priorities through engaging and creative content. She is proud of her work on the National Student Survey, that has seen the University rise from 124 to 15th in 3 years, as well achieve the prestitious rank of the best in the North West for student satisfaction
She is part of the Xec Class of 2024, winner of the 2022 Manchester Metropolitan Award for Service Excellence and the 2023 Student Experience Initiative Award.
She is proud of being a strong team leader who creates a safe, fun, and laughter-filled environment that enables people to shine. She has a track record of developing the skills of others and fostering a happy and high-performing, welcoming and inclusive team culture.
She is unapologetically Black, hugely enthusiastic, has ever-changing hair, a big heart, a big laugh and is often described as a pocket rocket.
When not working or parenting – you’ll find Mammy either reading, listening to a true crime or Black comedy Podcast, brunching, online shopping or finding an opportunity to have a dance.
Q&A
What is your favourite campaign of the last year?
One of the campaigns that really stood out to me this past year was Burger King’s heartwarming “Bundles of Joy,” which celebrates that first, blissful meal new moms enjoy right after giving birth.
Created by BBH London, the campaign was inspired by a Mumsnet survey conducted for Burger King UK, which gathered responses from over 2,000 moms. The survey revealed that for many, that post-birth meal is truly unforgettable, with 39% saying it felt like the best version of that meal they’d ever had.
In the print ads, new mothers are shown in hospital beds, cradling both their newborns and a comforting burger, capturing that emotional moment beautifully. I’ll always remember being in hospital after having the twins and savoring a McDonald’s meal that felt absolutely perfect. Every bite was pure joy, so it really resonated with me.
I love campaigns that connect the audience on a deep, shared experience.
Who is your communicator of the year?
My choice is Kamiqua Lake. She’s an inspiring leader in the communications field, known for her dedication to inclusivity, representation, and community-building. As the founder of the UK Black Comms Network—which I’m part of—she’s created a supportive space for Black professionals in communications and PR. Through this network, she addresses the representation gap, creating much-needed opportunities for career advancement in a challenging field.
Her work extends beyond the communications industry; she’s a passionate advocate for equity and inclusion, currently serving as a trustee for the Royal National Institute of Blind People (RNIB). In this role, she supports RNIB’s mission of removing barriers for people with sight loss.
Through her consultancy, Coldr, she promotes purpose-driven campaigns and social impact, further reinforcing her role as an inspirational figure in modern PR and advocacy.
To top it off, she was honored as a fellow of the University of the Arts London this year, solidifying her influence as a leader in the industry.