Maria

Adediran

Account Director

Wimbart

Eight years’ experience working across consumer and corporate PR

Maria is a founding team member at Wimbart, an independent public relations agency specialising in Africa and emerging markets. With eight years’ experience across consumer and corporate public relations, specialising in African entertainment and technology.
Prior to Wimbart, Maria began her career as PR Executive at IROKO and in 2013 became Press Officer at YouGov.
Maria’s expertise lies in developing communications strategies, planning and rolling out proactive social media campaigns, audience development, event management, and working across international teams. Maria has led campaigns for pan-African clients including M-KOPA, Kobo360, Andela, Yoco and PiggyVest, amongst others. Maria also regularly gives talks and interviews on PR, comms, and the African tech space, and is also a mentor for the UK’s BME PR Pros scheme.

Favourite campaign of 2021 and why?

Not everyone will agree but my favourite campaign this year is hands down Weetabix and Baked Beans!!! The food combo was questionable but the tweet itself had the right mix of humour and debatability – and this was tweeted at a time where everyone was fed up with the lockdown and lurking on social media for a bit of banter.

Who is your communicator of the year?

Harriet Small who is an award-winning comms phenomenon and co-host of Have You Got 5 Minutes? one of my favourite marketing & comms podcasts. She recognised that there were no industry podcasts that had black female hosts and she did something about it. I have had the privilege to be a guest on Harriet and her co-host Rebecca Roberts’ show as well.

Favourite comfort food?

A Nigerian dish – Pounded Yam and Egusi Soup [melon seed with vegetables]. And then a bottle of Supermalt to complete the meal

Person of the year?

My twin brother. He became a whole husband this year and I am glad that he’s someone else’s problem now. All jokes aside – seeing him step into a new role has been interesting to see and I am super proud of him!

Film you have watched more times than any other?

Harry Potter!

Song you can’t resist dancing to?

Spice Girls – Wannabe. That’s my jam!!!!

Event you are most looking forward to in the next 12 months?

My birthday! I usually travel for my birthdays however my last two birthdays were spent in lockdown. Third time lucky, eh?