Naomi

MG Smith

MCIPR

Account Manager (Corporate Reputation)

Ketchum London

This year she was listed on PRWeek’s 30under30 list

Naomi is an Account Manager at Ketchum, specialising in corporate reputation. A career changer from HR to PR, she has experience in organisations and agencies across corporate, local government and not for profit. She is the youngest member of the CIPR Council (2021/22) and is an Accredited PR Practitioner. This year she was listed on PRWeek’s 30under30 list, and as one of the most influential PR agency professionals in the world by Propel.

Favourite campaign of 2021 and why?

Channel 4’s Black to Front campaign, it was epic! More of this please and thank you.

Who is your communicator of the year?

Alicia Solanki, MD Client Experience – Ketchum UK. Alicia is the definition of levels to the game. Her passion, drive and execution are unrivalled not only in her client work and leadership, but her impact on improving EDI in the industry. She is an amazing role model and inspiration to me.

Person of the year?

No-one in particular, even though we’re through the worst of the pandemic let’s face it, this year has been super tough – or at least I’ve found it to be. A shout out to anyone who has got through this year, despite whatever personal challenges they have faced.

Favourite comfort food?

Pizza, polenta fries and dough balls.

Film you have watched more
times than any other?

Inside Man – I love the intellectual nature of this film and Spike Lee directed it.

Song you can’t resist dancing to?

Nimco Happy’s ‘Isii Nafta’ (Love You More Than My Life) – it’s playing in my head as I type this.

Event you are most looking forward to in the next 12 months?

I’m a keen cyclist, so depending on if I do it in 2022 – London to Paris in 24 hours via bike. Watch this space!