Perveen

Akhtar

Senior Communications Pro

Senior communications professional with over 20 years of experience

Perveen is a senior communications professional with over 20 years of experience across agency and in-house. She has held positions at leading brands, most recently as the head of PR for Dolby, Europe. Perveen previously ran comms for Intel in the UK and has also had roles at Cisco and BT. Having started her career as a journalist on local papers in Manchester, Perveen enjoyed a stint as a freelance reporter on the technology desk of the BBC, prior to her joining Dolby. This provided her with an interesting insight into the modern day news gathering process as well as further strengthening her relationships with a key media outlet.

Favourite campaign of 2021 and why?

Because it’s current, I’ll go for Adele 30 album launch. My god her label have done an outstanding job, she is everywhere!

Who is your communicator of the year?

Sticking with the theme of the panel discussion I’ll be chairing I’d say Prof Jonathan Van Tam did a particularly good job during the government press briefings in being a really good communicator. He was great at using analogies and soundbites that would resonate with the audiences at home.

Person of the year?

Marcus Rashford

Favourite comfort food?

Cheese on toast.

Film you have watched more times than any other?

Probably Mamma Mia because it always seems to be on telly and it’s just fun escapism.

Song you can’t resist dancing to?

Dancing Queen

Event you are most looking forward to in the next 12 months?

Going on holiday for the first time since 2019. It will be an event!