Programme

The Pros Conference 2024

 

Make Comms Great Again:
How to Use Your Comms Skills For Good

Thursday 28 November 2024

Conway Hall, 25 Red Lion St, London WC1R 4RL

08:15

Registration and Coffee

09:00

Welcome

Elizabeth Bananuka,
Founder/CEO, Blueprinted & BME PR Pros

09:05

Introduction

Claire Quansah (Chair),
Founder, Quansah Consulting

09:15

Keynote

How to Change The Narrative

– Marvyn Harrison, Founder, Dope Black Dads

Chaired by Claire Quansah, Founder, Quansah Consulting

10:00

Panel Discussion

#ClimateTooWhite #ClimateTooMiddleClass: How to Diversify Climate Comms

– Namrata Acharya, Journalist & Researcher, City, University of London
– Einass Bakhiet, Environmental Advocate
– Rabina Khan, Journalist & Communities Advisor
– Rosie Ngugi, Diversity, Inclusion & Anti-Racism Lead, Greenpeace UK

Chaired by Daljit Bhurji, CEO & Co-Founder, Diffusion

10:45

Break

11:00

Keynote

What the Culture We Consume Reveals About Politics, British identity & Social Change

Samira Ahmed, Journalist & Broadcaster

11:45

Keynote

The Age of the Corporate Influencer

Nana Wereko-Brobby, Communications Manager, Digital Content Strategist, Google EMEA

12:15

Lunch

13.15 – 14.00

Breakout Sessions

(Choose One)

1. Economic Power and Influence: What Every Comms Pro Needs to Know To Stay Relevant With Gen Z & Minority Consumers – Ndubuisi Uchea, CEO, & Hayel Wartemberg, COO, Word on the Curb

2. How to Diversify Comms & Become Blueprinted – Anisha Vikram Shah, Senior Consulting Director, Blurred

3. Everything You Need to Know About The Business Landscape (To Do Better Comms) – Katie Dash, Chief of Staff, CBI

14.05 – 14.50

Breakout Sessions

(Choose One)

1. How Should Brands Navigate the Political Landscape –

– Tracey Foschini, Partner, Headland
– Lewis Iwu, CEO & Co-Founder, Purpose Union
– Matthew Otubu, Founder & Convener, Black Politicos

Chaired by Armand David, Corporate Affairs Director, Digital, BT Group

2. The £1M Lesson: How to Avoid Influencer Marketing Fails – Esther Akinola, Senior Influencer Manager, Consultant

3. Telling The Full Story – How to Make Measurement Sing 🎤- Krish Jeyakumar, Senior Analytics & Measurement Consultant, Simply Thought

4. Big Brand Came And Stole My Purpose: How DEI and Sustainability Can Create a Competitive Advantage, Even When Everyone Else is Claiming To Be Doing It – Adrian Ma, Founder & Partner, Fanclub PR

15.00

Keynote

From Science Technician to Tik Tok Educator: What I Can Teach You About Running A Successful Campaign

Big Manny, Science-First Content Creator & Music Artist

Chaired by Mammy Maguire, Head of Student Communications & Social Media, Manchester Metropolitan University

15.45

Break

16.00

Keynote

Why We Created South Asian Heritage Month & How Comms Pros Can Use

Dr. Binita Kane & Jasvir Singh CBE, Co-Founders, South Asian Heritage Month

Chaired by Reesha Rajani, Group Commercial Director, Golin & Virgo Health

16.45

Keynote

From Slavery to Restorative Justice: How to Right a Wrong

Joseph Harker, Senior Editor, Diversity, & Development, The Guardian

Chaired by Harriet Otoo, Senior Director, Communications, Paramount

17.30

Close and Thank You

17.40 – 19.30

Drinks reception

[Please note: all our speakers are booked in but occasionally life stuff just happens so speakers are subject to change]