Programme
The Pros Conference 2024
Make Comms Great Again:
How to Use Your Comms Skills For Good
Thursday 28 November 2024
Conway Hall, 25 Red Lion St, London WC1R 4RL
08:15
Registration and Coffee
09:00
Welcome
Elizabeth Bananuka,
Founder/CEO, Blueprinted & BME PR Pros
09:05
Introduction
Claire Quansah (Chair),
Founder, Quansah Consulting
09:15
Keynote
How to Change The Narrative
– Marvyn Harrison, Founder, Dope Black Dads
Chaired by Claire Quansah, Founder, Quansah Consulting
10:00
Panel Discussion
#ClimateTooWhite #ClimateTooMiddleClass: How to Diversify Climate Comms
– Namrata Acharya, Journalist & Researcher, City, University of London
– Einass Bakhiet, Environmental Advocate
– Rabina Khan, Journalist & Communities Advisor
– Rosie Ngugi, Diversity, Inclusion & Anti-Racism Lead, Greenpeace UK
Chaired by Daljit Bhurji, CEO & Co-Founder, Diffusion
10:45
Break
11:00
Keynote
What the Culture We Consume Reveals About Politics, British identity & Social Change
Samira Ahmed, Journalist & Broadcaster
11:45
Keynote
The Age of the Corporate Influencer
Nana Wereko-Brobby, Communications Manager, Digital Content Strategist, Google EMEA
12:15
Lunch
13.15 – 14.00
Breakout Sessions
(Choose One)
1. Economic Power and Influence: What Every Comms Pro Needs to Know To Stay Relevant With Gen Z & Minority Consumers – Ndubuisi Uchea, CEO, & Hayel Wartemberg, COO, Word on the Curb
2. How to Diversify Comms & Become Blueprinted – Anisha Vikram Shah, Senior Consulting Director, Blurred
3. Everything You Need to Know About The Business Landscape (To Do Better Comms) – Katie Dash, Chief of Staff, CBI
14.05 – 14.50
Breakout Sessions
(Choose One)
1. How Should Brands Navigate the Political Landscape –
– Tracey Foschini, Partner, Headland
– Lewis Iwu, CEO & Co-Founder, Purpose Union
– Matthew Otubu, Founder & Convener, Black Politicos
Chaired by Armand David, Corporate Affairs Director, Digital, BT Group
2. The £1M Lesson: How to Avoid Influencer Marketing Fails – Esther Akinola, Senior Influencer Manager, Consultant
3. Telling The Full Story – How to Make Measurement Sing 🎤- Krish Jeyakumar, Senior Analytics & Measurement Consultant, Simply Thought
4. Big Brand Came And Stole My Purpose: How DEI and Sustainability Can Create a Competitive Advantage, Even When Everyone Else is Claiming To Be Doing It – Adrian Ma, Founder & Partner, Fanclub PR
15.00
Keynote
From Science Technician to Tik Tok Educator: What I Can Teach You About Running A Successful Campaign
Big Manny, Science-First Content Creator & Music Artist
Chaired by Mammy Maguire, Head of Student Communications & Social Media, Manchester Metropolitan University
15.45
Break
16.00
Keynote
Why We Created South Asian Heritage Month & How Comms Pros Can Use
Dr. Binita Kane & Jasvir Singh CBE, Co-Founders, South Asian Heritage Month
Chaired by Reesha Rajani, Group Commercial Director, Golin & Virgo Health
16.45
Keynote
From Slavery to Restorative Justice: How to Right a Wrong
Joseph Harker, Senior Editor, Diversity, & Development, The Guardian
Chaired by Harriet Otoo, Senior Director, Communications, Paramount
17.30
Close and Thank You
17.40 – 19.30