Over the last 10 years, she has gained experience managing B2B & B2C PR campaigns from in-house & consultancy roles.
Sebrina began her early career as a market researcher and quickly developed an interest in how the data collated would be used and the impact it could have. This experience helped shape her opinion that the best communications campaigns are research-led.
Over the last 10 years, she has gained experience managing B2B and B2C PR campaigns from in-house and consultancy roles. After completing her PR degree, Sebrina worked on food and wellbeing consumer brands at Ceres PR, where she honed her fundamental PR skills. She continued her formal education by obtaining her masters in corporate brand management, then went on to work in-house with GE, and later Autodata.
Sebrina joined McAfee as EMEA PR manager in 2018, managing both consumer and enterprise PR campaigns in the region. She is currently a custodian of McAfee’s international PR, where she oversees the organisation’s external communications across EMEA and APAC.
Favourite campaign of 2021 and why?
I enjoyed E4’s Black to Front campaign. The broadcaster committed to improving representation of black people on screen and more widely in the TV industry and has begun to deliver. It was refreshing to see black talent prioritised and recognised on one of the country’s main TV channels and to see the great content that came out of the initiative.
Who is your communicator of the year?
At the beginning of the year, the 22-year-old poet Amanda Gorman stood up on a world stage and delivered one of the most eloquent and purposeful speeches I have heard in my lifetime. It reminded me of Martin Luther King Jr.’s ‘I have a dream’ speech. The meaning behind her words is clear and emotive and she delivered the speech with passion and serenity. She did not shy away from controversy but used her talent and her platform to address racial injustice and to inspire people to do better.
Person of the year?
To be honest, no one well known comes to mind as ‘Person of the year’. The first person I thought of was my mother, an underappreciated but dedicated Nurse Practitioner, who works ridiculous hours but still finds the time and energy to give our family immense love and support. I admire NHS employees like my mum who help people day after day despite the pressure and ingratitude they face daily, particularly during the pandemic.
Favourite comfort food?
There are so many but if I must choose just one meal, then it has to be Oxtail and Rice & Peas.
Film you have watched more times than any other?
The Lion King. It’s timeless and has everything, including great music, romance, comedy, and heroism. It even has life lessons like “The past can hurt. But from the way I see it, you can either run from it, or learn from it.” -Rafiki
Song you can’t resist dancing to?
‘Pump Me Up’ by Krosfyah never fails to give me dancing vibes.
Event you are most looking forward to in the next 12 months?
I’m most excited about travelling to some of my favourite places to see my favourite people. My family are mostly scattered across the US and the Caribbean. I am hoping and praying that I will be able to travel and see them all over the next 12 months.